Viva la bagel: Apple adds cream cheese to bagel emoji after social media outcry

Rachel Kurland
October 17, 2018 - 12:47 pm
Apple's bagel emoji


PHILADELPHIA (KYW Newsradio) — What is the point of a bagel without schmear?

Philadelphia Cream Cheese asked and answered that question after public outcry spread on social media over Apple’s cream cheese-less bagel emoji.

Apple revealed its new generation of emoji early this month, featuring other images like a llama, Frisbee and mosquito.

The cream cheese company even launched a petition to add its crucial ingredient to the bagel.

“An emoji is meant to convey a message without words, but why would anyone want to convey a message of a bagel without cream cheese?” read the petition. “If we reach our goal of 30,000 signatures, we will be able to show Apple and the Unicode Consortium that the current dry, sad bagel emoji is unacceptable and needs to be updated to reflect the real thing.”

Apple finally relented to the request, adding cream cheese to a visibly starchier bagel.

Now comes the next debate: Toasted or not toasted?