Online Trivia

Inside the Law: Online trivia: Marketers are the real winners

May 17, 2018 - 5:22 pm

By Amy E. Feldman, Judge Technology Solutions

PHILADELPHIA (KYW Newsradio) -- A recent question on the hugely popular trivia contest app HQ asked which video game console was released first: Sony PlayStation, Sega Saturn, or Gameboy Color? 

Here's a better question for you: what type of people are likely to get that question right? 

And another: which advertisers would like to talk to those forty something Gen Xers who've probably cut their mullets but who still love poprocks? 

And one more: when you're answering HQ questions, what information are you actually giving out about yourself? 

HQ, which boasts 1.2 million users, is one of many trivia contest apps like Jeopardy on Amazon Alexa. 

So what information do the terms of service say they can collect about you? 

If you create an account, you've agreed that they have the legal right to share your contact info. But that's true of almost all websites. Trivia sites also may collect information you provide, even if you don't realize that how you answer questions provides clues about who you are that can be used by marketers. 

So, all you cool Gen Xers who knew that Sega Saturn was released first, consider what trivia you're giving to advertisers before answering.