New sign on Ben Franklin Bridge warns truckers of rollover danger

Not everyone got the message.

Mike DeNardo
June 26, 2018 - 6:00 am
A new yellow sign with the truck rollover symbol was installed on the westbound Ben Franklin Bridge.

Steve Butler/KYW Newsradio

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PHILADELPHIA (KYW Newsradio) — A new sign warns speeding truckers of the danger of rolling over on the Philly side of the Ben Franklin Bridge. But one trucker didn't get the message.  

The new, larger yellow overhead sign with the truck-rollover symbol was installed on the westbound side of the bridge June 8, about a quarter mile from the sharp curve on the Philly side. Exactly one week later, a truck driver hauling avocados drove under the new sign and promptly tipped over on the sharp curve and slowed morning drive traffic. It has flashing beacon lights, and a symbol of a leaning truck with the curved arrow above. 

"Yeah. It was quite, quite ironic," said Bridge Director Valerie Bradford.

She said the sign had been on the drawing board for months, to replace an older, smaller, nondescript one, after the Delaware River Port Authority completed a signage study.

"One of them that was really drawn to our attention was this particular sign to forewarn trucks of the rollover because of the severity of that curve at the base in Philadelphia," Bradford said.

She says the DRPA is standing by the design of the sign, even if it failed to grab the attention of that avocado truck driver.