Retailers can expect a change of face among Black Friday shoppers

Justin Udo
November 28, 2019 - 12:06 pm
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PHILADELPHIA (KYW Newsradio) — Bargain hunters, holiday shoppers, and folks just looking for a deal will have their chance on Black Friday. Crowds expected to hit the stores are not what they used to be, and reasons for shopping are different from years past.

Make no mistake, stores will be packed through the day, according to Deloitte's Bill Park.

He says he expects Black Friday across the Delaware Valley to be a good one for retailers, and the reason is a shorter holiday shopping season.

"It looks like it's going to be a pretty busy day. I think with the one week less in between Thanksgiving and Christmas, it's going to come to a realization that the holiday season is here."

He says their recent survey shows folks in the region will spend about $150 more on gifts this year than they did last year.

"We're expecting 82% of people who are going to shop for the holiday to be shopping on Black Friday," Park said. "And of that, about 70% of them are going to be in the stores."

He says those brick-and-mortar stores can thank a change in demographics for an up tick n traffic.

"The cohorts that are going to be out on Black Friday tend to be on the younger side. It's the Gen-Z's, the Millennials and the Gen X's will be out in force," Park said. 

"They're looking for an opportunity to socialize at the malls and in the stores. For many, it's a way to meet up with friends, especially some of the younger folks who are in college."

Baby Boomers, he says, are opting to do much of their shopping online.

Park says that, while many young shoppers may use the day to capitalize on time with friends, they are still looking for the best bang for their buck.

"Apparel is a very important gifting category, according to our survey. They're going to be looking for deals on that," he said.

Park says video games, and electronics are also high on those in store shopper's lists.