Carmakers compete for screen time at CES in Vegas

Ian Bush
January 08, 2019 - 4:00 am
Carmakers used to outdo each other by installing more cup holders. Now, it's the number of screens, if the CES tech show in Las Vegas is any indication.

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LAS VEGAS (KYW Newsradio) — Carmakers used to outdo each other by installing more cup holders. Now, it's the number of screens, if the CES tech show in Las Vegas is any indication. 

Holoride, the collaboration between Audi and Disney, is designed to make passengers say, "Are we there already?"

While you drive, passengers are transported to a virtual world  a digital theme park of games by way of a VR headset. 

RELATED: Retractable, roll-up TV screen unveiled at CES

As you accelerate, so does their ship in a space race, dodging and firing lasers. You stop at an active crosswalk, and they see people as furry little birds and use their remote to "bop" them on the heads and score points.

Holoride says each experience is timed and tailored to the route in the navigation system.

Byton's M-Byte SUV has screens everywhere. One stretches 4 feet  the width of the windshield. Others are in the center of the steering wheel, or in front of the driver's armrest; each passenger gets one as well.

The Chinese startup says it has a monitoring system so drivers don't get too distracted, which is something Hitachi can help with.

It's demonstrating a long-range car summoning system that brings your ride to you from a parking space while avoiding pedestrians and errant shopping carts.