Black Friday shopping advice from an expert, just in case

David Madden
November 22, 2018 - 8:30 pm
Black Friday Shopping

Dreamstime

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CAMDEN, NJ (KYW Newsradio) -- Welcome to the day that many of us take the idea of “shop till you drop” to a whole new level. But experts will tell you there’s an art to Black Friday shopping. 
    
Don’t like crowds? Go online. But whether you shop on the Internet or in a store, do your homework first. That's the advice from Carol Kaufman-Scarborough, Marketing Professor at Rutgers-Camden. She’s got another tip when a store offers a buy one-get one deal that’s not quite the right fit for you. 
    
“Shopping with friends can be a really good strategy to take advantage of that,” she told KYW Newsradio. “So possibly if we plan to buy one of something, by having a friend along you get the advantage of the price reduction.”

READ: How Much Will the Average Person Spend Black Friday?

Of course, going to the mall might not be the thrill it used to be, with all the retail consolidations of recent years. Toys-R-Us is gone. And onetime giants like Sears and K-Mart are fading fast.
    
"There’s less excitement when there’s part of a shopping area that’s simply closed or not the same brand that we might have been loyal to,” Kaufman-Scarborough added. “So it does take an impact upon consumer loyalty.”
    
Then again, you can always shop on line, assuming they’re still in business. In fact, some of the best deals are on the web, with more companies offering free shipping as just one more way to get you to click their way.
    
But if you’re going to the mall have your list ready, check ahead of time for the best deals, and pack your patience. Along with a snack, perhaps, to nibble on in one of those lines.