The boss at Atlantic City’s Hard Rock casino is moving on 3 months after opening

He’ll be replaced next month by a familiar face.

David Madden
October 06, 2018 - 10:00 pm
June 28, 2018; Atlantic City, NJ, USA; The new Hard Rock Hotel & Casino in Atlantic City. N.J

Joe Lamberti/Courier Post-USA TODAY NETWORK


ATLANTIC CITY, NJ (KYW Newsradio) —  One of the two newly reopened Atlantic City casinos is undergoing a change at the top, little more than three months later.

Atlantic City Hard Rock President Matt Harkness “will assume new responsibilities” come Nov. 1, according to the company. What those responsibilities might be are unknown. 

So why the change? Roger Gros at Global Gaming Business Magazine chimes in.

"They had to get open this summer before the Fourth of July,” Gros told KYW Newsradio. “So they kind of rushed things. They really weren’t quite ready when they opened. So the fact that they didn’t hit the numbers they wanted, I think, that’s the big problem at this point.” 

Hard Rock is fourth in monthly revenue among nine gaming facilities in the market. Corporate officials apparently wanted better. 

The Atlantic City property opened in what was the Trump Taj Mahal on June 27, the same day the shuttered Revel Casino reopened at the Ocean Resort under the ownership of Denver developer Bruce Deifik.

The new Hard Rock boss, Joe Lupo, has spent the last two years at their Tampa property. More importantly, he has several years experience at the Borgata, which is tops in overall revenue.

“He’s going to have to come back to Atlantic City and really do a lot of things that he did at Borgata and try to deliver the same kind of customer service and the same kind of amenities that people get used to at Borgata,” Gros added. “Plus he knows a lot of the customers and I think you’re going to see them give Hard Rock a try if they haven’t already."