In boom of more streaming services, Comcast remains calm

Ian Bush
September 06, 2018 - 10:56 pm
Comcast Center
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PHILADELPHIA — Being a cable company at a time when many people are turning to cheaper streaming services might trigger a crisis in some businesses, but Comcast is calm.

The CEO says the Philly media giant has been successful at predicting — and preparing for — the future.

Many more alarm bells would have rung had Comcast not been able to report adding more than a quarter-million internet subscribers when it announced a second-quarter loss of 140,000 video customers.

"We saw a shift with streaming video. First reaction: Is this is bad? Reality is, you need broadband. You need the fastest internet, the best WiFi,” said Comcast CEO Brian Roberts.

It's a show of strength, according to Roberts, that Comcast's recent broadband sales are the best in a decade.

"The company is more a connectivity company than it's ever been and we're having great success,” he added.

Roberts told CNBC's Jim Cramer in an interview outside Comcast headquarters to consider its prescient purchase of NBCUniversal earlier this decade as competitors now scramble to scoop up content.

"The same thing, we think, can be true in international, it can be true in connectivity, and in broadband,” said Roberts. “Our job is to be one step ahead and then eventually come to investors and try to make the case once we've got the goods to prove it."​