Checkout functionality turns Instagram into insta-gratification

Ian Bush
March 19, 2019 - 1:47 pm
Instagram app logo

Carl Court/Getty Images

PHILADELPHIA (KYW Newsradio) — Instagram is for sharing pictures and videos — but it also wants to be known as a shopping destination. 

Social media services want users to spend as much time as possible on their sites and apps. That way, they can learn more about them and make money through targeted ads.

So it makes sense that Instagram is adding a big blue "checkout" button for clothing, accessories, and other items available for purchase without leaving the platform.

Nike, Adidas, MAC Cosmetics, H&M and Prada are among the 20 brands already on board.

The Facebook-owned app says more than 130 million people every month tap shopping posts to see product tags. It used to pop up a browser for commerce, but it could be a frustrating experience. Now users will enter billing and shipping info just once. Instagram promises to securely store it for the next shopping session.

Even delivery notifications arrive in the app. And when the insta-purchase arrives, shoppers can always snap a selfie with the item. Instagram really doesn't want anyone to leave.