Facebook Sends Cambridge Analytica Warning To Users

Tim Jimenez
April 09, 2018 - 7:41 am
The logo of social networking site Facebook is reflected on the screen of a smartphone resting on a laptop keyboard.

PA Images/Sipa USA

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PHILADELPHIA (KYW Newsradio) — Tens of millions of people are hearing from Facebook on Monday. The social media giant is letting them know that Cambridge Analytica may have picked up their data. 

Facebook says 87 million of its users will be seeing a link at the top of their newsfeeds. 

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"And when you click through it's going to tell you, 'Hey, you may have been affected by Cambridge Analytica. Here's what you can do to make sure you're safe going forward," explained CNET Executive Editor Ian Sherr. 

Sherr says Facebook is trying to make good by communicating with users and making it easier to identify and get rid of apps that may soak up their information. 

"Broadly, they're trying to become a lot more transparent about this. Good on them, it's a little late, which is why we're in the middle of this scandal, but it's definitely a start," Sherr said. "They're making sure that they rewrite a lot of the guides for us users to be able to take control of our privacy a little better. They're making it easier for us users to say, 'I don't want apps to have access to my information.'"

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Facebook has been getting heat in recent weeks after word spread that Cambridge Analytica, a London-based political consulting firm hired by the Trump Campaign in 2016, obtained user information through a Cambridge professor who had been raking in data using an online personality test.

Facebook CEO Mark Zuckerberg is set to discuss the scandal during testimony before Congress on Tuesday and Wednesday.