Philly innovation festival coming this fall

Kim Glovas
June 17, 2019 - 3:34 pm
B.PHL, Philadelphia's version of South by Southwest will launch this fall

Kim Glovas/KYW Newsradio

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PHILADELPHIA (KYW Newsradio) — Philadelphia's version of South by Southwest (SXSW) will launch this fall and the city's first innovation celebration was announced Monday.

The B.PHL festival kick off featured some innovations that will be highlighted at 11 locations across the city beginning Oct. 15, including music from the Curtis Institute of Music, medical miracles from Jefferson University and science from Drexel University. 

"Good innovation is really cross-disciplinary, so we really see the chance to bring artists and film and music together with tech and business and engineering, together with fashion and athletics and gastronomy, and a little bit of everything. So we think that's the magic here," said Michelle Histand, director of innovation at Independence Blue Cross, one of the sponsors.

The "B" stands for Ben Franklin, who put this city on the world stage by promoting freedom of conscience, and the "PHL" stands for Philadelphia.

The idea is to build the city's reputation as the most innovative city on the East Coast.  

Badges are $250, but if you buy them before Aug. 1, you can get them for $200. 

The badge allows access to everything over the three-day event, but Histand says there is also a buy one give one plan, gifting badges to many organizations across the city which may not be able to afford the cost.