Hard Rock receives NJ casino license

David Madden
May 09, 2018 - 4:14 pm
The New Jersey Casino Control Commission has unanimously approved a license for the Hard Rock Hotel & Casino.

David Madden | KYW Newsradio

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ATLANTIC CITY, N.J. (KYW Newsradio) — The New Jersey Casino Control Commission has unanimously approved a license for the Hard Rock Hotel & Casino.

More than two dozen leaders of the project, including CEO Jim Allen, also received their personal licenses.

In addition to the hype you might expect from the boss less than two months before they open, Allen made it clear. While he believes in this city's comeback, it is by no means a guarantee without a local commitment to spruce up its image.

"This was the tagline for Atlantic City. Inside a casino, it's beautiful. Take one step out and you're in a very challenging environment," he said during testimony that lasted more than an hour. "This is truly the last shot Atlantic City has in this particular sector."

But he spent most of his time showing off renderings of the changes made in the old Taj Mahal, along with the company's commitment to entertainment and philanthropy.

There are also pledges to spread the wealth within Atlantic City, starting with jobs.  

"We have at this point 3,200 people that are either working at the property or have an offer out to them," said property President Matt Harkness. "And about 850 of those are Atlantic City residents."

Former Taj Mahal staffers are also in the mix.

Allen promised to have everything ready for the June 28 guitar smash. (They don't cut ribbons.)

Carrie Underwood and Pitbull have been lined up entertainment for the opening weekend.

And Allen isn't bothered that the Ocean Resort, just up the boardwalk, will open the same day.