Hard Rock seeks NJ approval for sports book

The hotel and casino is working on a deal with British firm bet365.

David Madden
July 11, 2018 - 12:45 pm

David Madden | KYW Newsradio

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TRENTON, N.J. (KYW Newsradio) — Atlantic City could get its third sports book soon, as the Hard Rock Hotel and Casino has entered a deal with a British firm to take bets.

There's no official word — just a letter from the Division of Gaming Enforcement to attorneys for the Hard Rock and a British-based online gaming company known as bet365.

The correspondence predates Hard Rock's June 28 opening and, while it grants limited approval to seek a sports book license, it's far from the full-blown approval needed to open a parlor. In fact, the letter seeks more information on bet365, which has no presence in the United States.

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When Hard Rock opened, CEO Jim Allen suggested it might take a month or two to get sports betting set up. No one from the state or either business has returned calls seeking comment.

Sports books are up and running at Borgata and Ocean, as well as Monmouth Park Racetrack. And the Meadowlands will open a parlor this week.