International sports betting company sets up shop down the shore

David Madden
May 30, 2018 - 10:40 pm



LAS VEGAS (KYW Newsradio) — Atlantic City casinos are getting ready for the onset of sports betting. 

Casinos like Ocean Resort are getting ready by teaming up a premier company in the field to open their facility next month. 

You may have never heard of William Hill, but the London-based company operates sports books worldwide, including several in Las Vegas. 

Assuming Ocean Resort receives its license and the state adopts sports betting regulations, they'll be ready to go June 28, the same day Ocean opens.

William Hill U.S. division CEO Joe Asher is excited about bringing the brand to Atlantic City. 

"This is our little sliver of the world," Asher said from his office in Las Vegas, "and we've got people who know how to do this, and so construction's ongoing. Obviously we're going to be doing some hiring in advance of it."

This $6 million, 7,500-square-foot parlor will be parked in the center of the casino floor. 

"We just have a much broader menu of things that people can bet. A much deeper product offering," he added. "We offer a lot of in-play betting so they can watch the game and be betting throughout the game."

All this is subject to not only Ocean Resort getting a casino license, which hasn't happened yet, but New Jersey lawmakers passing legislation on sports bets.