Popular Jersey shore candy company confident about the future as it files for bankruptcy

David Madden
November 17, 2018 - 4:15 am
James Candy Company

Diane Stoneback/Allentown Morning Call/MCT/Sipa USA

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ATLANTIC CITY, N.J. (KYW Newsradio) — The company behind a tasty Jersey shore candy favorite has filed for Chapter 11 bankruptcy protection in Camden federal court. 

But that doesn't mean it’s going away — actually, far from it. 

You might not recognize the James Candy Company, but Fralinger’s Salt Water Taffy is sure to stick out — at least if you hit the boardwalk between Atlantic City and Cape May. 

The Glaser family has owned James Candy Company — which includes brands such as James Confections, Fralinger's Salt Water Taffy, and Bayard's Chocolate Stores — for 138 years, but the last few have been less than ideal.

"The combination of reduced boardwalk traffic over the years, since probably around 2006, in conjunction with a particularly challenging summer in 2018. And then the increased cost of business operations really impacted our efforts to remain profitable," COO Lisa Glaser Whitley said.

She held meetings last week with staffers, and said the company has been upfront with them and vendors from the start.

"We were so pleased and touched with the support that we received from our employees," she added. "I had people come in my office to individually say to me, 'I'm here for the long haul, whatever you need,' and, as business people, you can't ask for anything more than that."

Nothing will change, for now, at the company's 11 retail outlets, which includes Bayard’s Chocolate in Cherry Hill and Cinnaminson. Employment ranges from 50 to 150 depending on the time of year.

Holiday orders will be filled, and Whitley is confident the company will emerge from Chapter 11 in far better shape than it’s in now.