'Momma Dietz,' the face and leader of Dietz & Watson, dies at 94

Andrew Kramer
February 10, 2019 - 7:19 pm

Courtesy of Bianca DeLizzo of T&F Farmers Pride

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PHILADELPHIA (KYW Newsradio) -- You've seen her on billboards throughout Philadelphia, watched her on television and heard her on KYW Newsradio promoting her company.

Ruth Dietz Eni was the chairwoman of Dietz & Watson, headquartered in Philadelphia, for decades. She would more recently become "Momma Dietz" as part of a marketing campaign.​

The company announced she died peacefully Friday, surrounded by her family. She was 94.

"She embodies the soul of this business as far as I'm concerned," Louis Eni, the son of "Momma Dietz" and current President and CEO of the company, said in a video on the Dietz & Watson YouTube page. "She is the link from the founder to the fourth generation."

"Momma Dietz" was born in Philadelphia and attended high school in the city. She graduated from the University of Pennsylvania. Her father founded Dietz & Watson in 1939, and she took over the business after he died.

"She's unique for her time as she was a woman in the 50's running a business," said granddaughter Lauren Eni, who also currently works for Dietz & Watson. "As a woman, it's wonderful to have my grandmother as a role model."

"Momma Dietz" did plenty of charity work over the years. Both the Philadelphia Eagles and Susan G. Komen Philadelphia acknowledged that.

In a Facebook post, Dietz & Watson said they "will celebrate her long life; a life full of love, accomplishment, and family."