Montco sues vape-maker Juul, says company targeted minors

Mike Dougherty
November 07, 2019 - 9:49 am

PHILADELPHIA (KYW Newsradio) — Authorities in Montgomery County have filed a civil suit against Juul, accusing the vaping giant of marketing to minors. 

District Attorney Kevin Steele says the flash drive-style design is part of what made the vaping devices so appealing to kids and so difficult for adults to detect.

Two outside law firms have been brought on to the lawsuit. One is a Horsham-based group that specializes in consumer protection. Steele didn't disclose how much money the county is seeking from JUUL, and those law firms won't be paid unless the county wins at trial.

Two retail shops in King of Prussia are also named in the complaint after they were caught up in a federal sting selling vaping products to minors.

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Steele says up to one-third of teens in the county have vaped, with many of them addicted to nicotine before they're old enough to buy it.

Money would be used for health programs, education and studying the effects of vaping.

On its website, Juul says the company wants to be part of the solution to end traditional smoking, not part of a new problem by attracting young people and non-smokers.