New cancer treatment facility opening soon in South Jersey

New South Jersey cancer treatment center aims to "give our patients hope"

Andrew Kramer
October 13, 2018 - 9:57 am

MOORESTOWN, N.J. (KYW Newsradio) - Cancer patients in South Jersey will soon have a new place to get treatment right in their own backyards.

The Virtua Samson Cancer Center, located in the Moorestown Commons Shopping Center, is part of the Penn Medicine | Virtua Cancer program.

"Cancer care and treatment for cancer, it's a grind," said President and CEO of Virtua, Dennis Pullin. "So to have a place which is warm and inviting, it gives (patients) hope and allows them to be treated with dignity."

Visitors get that "warm and inviting" feeling almost instantly after walking inside and seeing that the interior of the building is mostly white.

"Because white symbolizes hope and we want to make sure we give our patients hope," Pullin reiterated.

Some of the services and programs offered at the center include radiation therapy, infusion, clinical research and counseling.

And there's another service for women, courtesy of Frank Rizzieri and Rizzieri Salons. 

"For women that are going through cancer, knowing how painful it is to lose your hair, knowing also that some of them don't have the money for a wig," he explained, "I said, 'how about if we do a women's boutique in the Cancer Center and the services are donated.'"

So the Hair Boutique became a part of the Center as well.

"We will shave their head and go through looking for a wig," said Rizzieri. "We'll pick a wig out for them, we'll order it, bring it in, we'll cut it, make sure we show them how to style it."

A ribbon cutting was held earlier this month to celebrate the grand opening of the Virtua Samson Cancer Center. The building will be open to patients in early November.