New campaign hopes to lower city's homeless population

Paul Kurtz
December 18, 2018 - 2:45 pm
Photos and messages of formerly homeless people will appear in ads posted on 70 transit shelters throughout Center City, as part of Project HOME and Center City District's new homeless outreach campaign.

Center City District

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PHILADELPHIA (KYW Newsradio) — LaToya Singleton is one of five formerly homeless people who are about to become Philly famous. 

Their photos and messages of hope will appear in ads posted on

throughout Center City, as part of Project HOME and Center City District's new homeless outreach campaign.

"If it's just one person who sees my picture and says, 'You know what, those words speak to me, that smile speaks to me. It doesn't have to end here for me,' " Singleton explained, "you know, and just start to rebuild." 
 
The posters provide information about several Center City locations where those in need can get meals and services, according to Center City District President and CEO Paul Levy.

Later this week, informational cards for the homeless will be distributed to restaurants, hotels, retailers, offices and residential buildings. Project HOME President and Executive Director Sister Mary Scullion hopes the public will grab a bunch and hand them out. 

"The average citizen may not know what to tell the person, so by giving them this card, the person will have the information that they need to find a meal that day or get the services that they desire," she said.

The campaign is an outgrowth of a pilot program that ran from April to November, which led to more than 130 people getting off the street.