Philly tourism campaigns aim to attract more baby boomers, women

Hadas Kuznits
February 03, 2020 - 4:15 am
Tourists in Philadelphia

Mark Makela/Getty Images

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PHILADELPHIA (KYW Newsradio) — Tourism in Philadelphia was strong last year, according to Visit Philadelphia’s annual report.

“The proof is in our 45 million visitors, $12.2 billion of economic impact, and 103,800 jobs that simply didn't exist before,” said Visit Philadelphia vice chair Rhonda Cohen.

Philadelphia Mayor Jim Kenney said that growth is continuing into the start of 2020, too.

“In fact, the hospitality industry is Philadelphia’s fastest growing employment sector and growth industry,” he noted. “New locations like the beautiful Four Seasons and the Pod have given visitors more places to stay throughout our city and keep our construction industry busy.”

Looking toward the future, Jeff Guaracino, president and CEO of Visit Philadelphia, said they’re going to roll out several marketing campaigns aimed at attracting more visitors to the city. Some of those campaigns will be geared toward baby boomers, women — particularly, during the centennial anniversary of women’s right to vote — and international travelers.

“(About) 1.2 million international and overseas visitors came last year,” Guaracino said. “Nearly 500,000 of them came from Canada — our single largest international market.”