Uber, Lyft launch rewards programs with upgraded rides, no cancellation fees, and more

Rachel Kurland
November 14, 2018 - 1:32 pm
Uber and Lyft apps on an iPhone

Xinhua/Sipa USA

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PHILADELPHIA (KYW Newsradio) — In case you were ever on the fence about choosing between a ride-sharing app service or a cab, the top names in the carpooling game have just launched incentivized programs for its riders.

Lyft announced its loyalty rewards program earlier this week. Lyft riders will receive points for every dollar spent, and those points can be put toward rewards like an upgrade to Lyft Lux cars or discounts on future rides.

Lyft already offers several other incentives: the All-Access Plan for frequent riders; the Business Rewards program; and a Delta SkyMiles program.

Lyft Rewards will launch in December to select users in various cities, who will receive an email notice about the program. From there, Lyft Rewards will slowly roll out to more users in 2019.

Uber also announced Wednesday that it is launching its own similar program, Uber Rewards

Uber has rolled out plenty of its own programs over the years, but the rewards program is more all-encompassing.

Points count toward every dollar spent using Uber, which includes UberPool and Uber Eats. But users earn two points on every dollar for selecting UberX, UberXL, Select, and WAV, and three points for Black and Black SUV.

The rewards program also plans to include bikes and scooters later down the road.

Riders can reach four different membership levels, which are still free to use with the app. A total of 500 points gets you from the Blue membership level to Gold. Then at 2,500, you hit Platinum, and 7,500 gets you to Diamond. When you unlock a new tier, those rewards last for the next six months.

Other perks include:

Blue:

  • $5 of Uber Cash for every 500 points earned, regardless of membership level

Gold:

  • No cancellation fee if you cancel and rebook trips within 15 minutes of booking 
  • Faster response times and priority support

Platinum:

  • Lower prices between favorite locations, even during traffic or rush hour
  • Priority pickups to reduce wait time at most airports

Diamond:

  • Surprise upgrades to premium products 
  • Access to highly-rated drivers
  • No delivery fee on three Uber Eats orders every six months

Uber Rewards will be rolling out over the next few months in New Jersey, New York and Philadelphia, among a handful of other areas.

If those aren't enough incentives for you, every dollar spent within the past six months of starting Uber Rewards will already be counted toward the program.