University City Station gets a new name in $3.3M deal with Penn Medicine

Mike DeNardo
January 27, 2020 - 1:06 pm
SEPTA changes station to Penn Medicine

Mike DeNardo/KYW Newsradio

Categories: 

PHILADELPHIA (KYW Newsradio) — The Regional Rail University City Station is getting a new name. 

Under a new sponsorship deal, SEPTA is now calling it the Penn Medicine Station.

The signs at University City Station will be changed over the next two months. The health care network is paying SEPTA $3.3 million over the next five years for the naming rights.

The change is SEPTA's fourth sponsored station overall, following Jefferson, AT&T and then NRG stations. The deals generate about $2.5 million a year for SEPTA.

SEPTA General Manager Leslie Richards said this out-of-the-box strategy is necessary.

“I have been in Harrisburg and I always hear, ‘Are you doing everything you can to raise money?’ And we are,” she said. “Naming rights is a great way for us to raise money to highlight our business partners here to work with our communities.”

About 6,400 passengers use the station each day.

Related:

University of Pennsylvania Health System CEO Kevin Mahoney said the station will have a direct connection to Penn's new hospital.

“We're really looking forward to the opening of our new Pavilion in early 2021, which will have a bridge connecting to the Penn Medicine Station,” he said. 

The Pavillion — Penn’s largest capital project — will house inpatient care for the Abramson Cancer Center, heart and vascular medicine and surgery, neurology and neurosurgery, and a new emergency department.