Want to kick off summer in a way that's not business as usual?

David Madden
May 24, 2018 - 3:30 pm
A scene from the 2017 Business Persons Plunge in Ocean City, N.J.

Dave Madden-KYW Newsradio

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OCEAN CITY, N.J. (KYW Newsradio) -- Towns down the Shore are bracing for the unofficial start of the summer tourist season. Many have a ceremony to mark the occasion, but one shore town has a tradition that has grown in popularity, mostly because it's anything but traditional.

And it's set for Friday at high noon in Ocean City.

Many mayors symbolically unlock the beach, most often with a bigger-than-life key. That'll happen in Ocean City as well, but it'll be followed by the 15th annual Business Persons Plunge (www.ocnj.us/bizplunge).

Think Polar Bear Plunge, without the frigid conditions. 

But wait. There is a catch.

Realtor John Walton came up with the idea and basically runs the show, and there's a dress code if you want to participate.

"Business attire, briefcases, suits, ties, high heels, employee wear," he said. "Assemble with flags, shirts and props from whatever we sell, and just march into the ocean."

They'll march to the strains of "Pomp and Circumstance" no less.

No agenda here. No charge. Just show up near the Music Pier on the boardwalk before 11:30 a.m. Walton expects some 200 people to take part.

Imagine how busy dry cleaners will be next week.