South Jersey salon, Virtua Hospital team up to help cancer survivors on their wellness journey

Rizzieri's Salon in Moorestown is set to host its "You Are Beautiful Campaign" fundraiser.

Kimberly Adams
May 19, 2018 - 3:12 pm
You are Beautiful Campaign

Kimberly Adams/KYW Newsradio


MOORESTOWN, NJ. (KYW Newsradio) -- A South Jersey hospital and a hair salon are teaming up to send a message to area cancer patients..."you are beautiful."

"I really wanted to have a place where that we could cry together, hold your hand, and your family could be there," said Frank Rizzieri.

That's how Rizzieri envisions his new cancer survivors salon at Virtua Hospital in Moorestown. Rizzieri, teaming up with Virtua Hospital, kicked off their "You are Beautiful Campaign" last year with a fundraiser and is prepping for another after that success, bringing this wellness initiative one step closer to a projected fall opening. 

"You can have your head shaved, pick a wig, we design the wig for you," he explained. If you want your hair long, we keep it long, or you might be like, 'hey, I'm gonna go for a new look.'"

And all of the services are free.  

"There is just a whole lot of excitement," said Virtua Foundation's John Parker. "There's gonna be a lot good things to try to raise cash for this amazing cause."

The event gets underway May 21 at Rizzieri's Salon in Moorestown.